ISTA 230

ISTA 230 - Introduction to Web Design

Business Time

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Topics

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Selling Design

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How Can You Find Clients?

Before you can make any money from your website designs, you must first find a client (or clients) willing to pay for said design. Two of the more common approaches for finding clients are:

While both of these approaches require a fair amount of effort, they don't always produce much in the way of results. Rather than seeking out clients, let's look at how we can make ourselves 'findable'.

This approach is exhausting!

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How Can You Find Clients Clients Find You?

There are always potential clients in need of your services. Rather than trying to guess who these people are, you might consider the following approaches to getting your name out there so that they'll find you instead:

A referral is the most reliable way to get a new client(s)!

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Key to Referrals

Any time you work with a client, you are forming the foundation for a future referral. To ensure that your client does, in fact, refer you to other potential clients, you need to do the following:

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Internships

For those just starting out in the business, internships are a good opportunity to get some experience and to also build up some references. That said, not all internships are equal. Here are some pointers you should consider when looking at internships:

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Selling Design

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So now what...?

People waiting in line
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Selling Design

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Not all clients are equal

Clients are people and, as with all relationships, some people are going to work better together than others. When deciding whether to take on a project, it is worth considering what makes a good client vs. what makes a bad client.

Good clients:

Conversely, bad clients:

While simple economics may not always allow us to pick and choose who we work with, it is important to pay attention to some of these indicators to make sure that you know who you're working with and what you can expect from the working relationship.

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Not all clients are equal

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Not all clients are equal

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Not all clients are equal

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Not all clients are equal

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Not all clients are equal

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Not all clients are equal

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Not all clients are equal

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Designer-Client Relationships

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Client Interviews

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Client Interviews

Before going into the client interview, learn as much as you can about the company, the project, and the stakeholders involved. See company websites, search online, and ask friends about the company.

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Client Interviews - Common Questions

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Selling Design

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Project Estimates

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Project Estimates - Schedule

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Project Estimates - Price

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Project Estimates - Pricing Basics

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Project Estimates - Hourly Pricing

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Project Estimates - Hourly Pricing

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Project Estimates - Hourly Pricing

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Project Estimates - Fixed Pricing

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Project Estimates - Fixed Pricing

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Project Estimates - Value-Based Pricing

A dress
A wedding dress
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Project Estimates - Value-Based Pricing

A dress
$149.40
A wedding dress
~ $396,600.00
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Project Estimates - Value-Based Pricing

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Project Estimates - Value-Based Pricing

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Project Estimates - Value-Based Pricing

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Project Estimates - Negotiating Price

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Project Estimates - Negotiating Price

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Selling Design

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Project Contract

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Project Contract

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Project Contract - Contents

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Project Contract - Contents

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Project Contract - Contents

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Project Contract - Contents

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Project Contract - Contents

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Project Contract - Contents

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Project Contract

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Project Contract - The Messy Stuff

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Project Contract - The Messy Stuff

Lawyers talk to lawyers. End of story.

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Selling Design

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Design Development & Presentation

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Design Development & Presentation

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Design Development & Presentation

Never develop a full design without bringing in the client along the way!

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Design Development & Presentation

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Design Development & Presentation

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Design Options - Wireframes

Website Wireframe
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Design Options - Mock-Ups

Website Mockup
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Design Options - Style Tiles

Website Mockup
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Design Options

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Design Presentation

Present design elements to your client in a "face-to-face" meeting!

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Design Development

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Design Development

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Design Development

Don't rush the design process!

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Design Presentation

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Design Presentation

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Design Presentation

"Do you like it?"

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Design Presentation

"Are there any design goals that you feel this design doesn't meet?"

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Design Feedback

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Selling Design

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Getting Paid

If you haven't been paid in full, do not deliver the final product to the client!

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Getting Paid

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Getting Paid

Lawyers talk to lawyers. End of story.

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Selling Design

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Design Delivery

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Selling Design

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Reality

You're going to screw this process up at some point. When you do, admit it, apologize for it, learn from it, move forward.

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Selling Design